Bike Friendly is now on Strava! Strava is an online community of cyclists where people come together to log and share their rides. Track your rides, compete for local glory, see where your friends are riding, discover new routes, and make new friends. Strava has gone from training software to a new form of social media built specifically around bikes – and it provides cycling data that we need to show council how many of us are cycling as we advocate to improve local infrastructure.